Content about chief marketing

September 5, 2014

Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

August 5, 2014

Barbara Messing, chief marketing officer of TripAdvisor, has been appointed to the XO Group board of directors and will serve as an independent director on the board's Compensation Committee.

July 22, 2014

Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

July 22, 2014

Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers.

July 8, 2014

HSN Inc. (HSNi) is promoting chief marketing officer Bill Brand to president of HSN, effective immediately.

May 1, 2014

Lands' End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.

April 17, 2014

Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

April 11, 2014

Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer.

March 27, 2014

Caruso Affiliated has appointed Judy Johnson to the newly created post of chief marketing and communications officer.

March 25, 2014

I recently attended the 2014 SPECS (Store Planning, Equipment, Construction Services) conference in Grapevine, Texas, and came away with some fascinating food for thought. The event, which is produced by Chain Store Age, celebrated its 50th anniversary this year.

February 18, 2014

Wine.com, announced the addition of Peter Elarde as chief marketing officer and Greg Tatem as VP, engineering to the Wine.com executive team.

January 20, 2014

Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014.

December 19, 2013

Saks Fifth Avenue, a subsidiary of Hudson’s Bay Company, announced the appointment of former Harrods executive Mark Briggs as chief marketing officer for Saks, effective March 2014.

November 21, 2013

Walgreens announced the appointment of Sona Chawla, president of e-commerce, as president of digital and chief marketing officer.

November 18, 2013

Recreational boat retailer MarineMax has named Frances Allen, executive VP and chief brand officer for Denny’s Corporation, to its board of directors.

November 5, 2013

Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology.

November 4, 2013

In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.

October 28, 2013

Hudson’s Bay Company has appointed Michael Crotty as executive VP, chief marketing officer, Hudson’s Bay and Lord & Taylor.

October 25, 2013

The former chief marketing officer of Kohl’s, Julie Gardner, has joined the board of Cardtronics, which operates more than 80,000 ATMs at locations throughout the United States and internationally.

October 21, 2013

Big Lots has named Andrew Stein as senior VP, chief customer officer.

October 15, 2013

Sport Chalet, Inc. has elected Miki R. Berardelli, chief marketing officer for Tory Burch, to the company's board of directors. Berardelli has more than 20 years of marketing and e-commerce experience.

September 30, 2013

The National Retail Federation (NRF) today announced the development of a new Chief Marketing Officer (CMO) Council to serve as an advertising and marketing voice for the retail industry.

September 23, 2013

Pier 1 Imports has named Eric Hunter as executive VP of marketing, responsible for the company’s brand image and integrated marketing efforts.

September 18, 2013

Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments.

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