Content about chief marketing

April 30, 2013
Sports Authority names RadioShack VP as chief marketing officer

The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.

April 23, 2013
RadioShack’s Q1 loss widens; updating image and stores
RadioShack Corp. on Tuesday reported a bigger-than-expected first quarter loss on weak sales of wireless phone contracts.
March 18, 2013
Jones Group names former Penney exec as chief marketing officer

The Jones Group Inc. announced it has appointed Greg Clark as chief marketing officer, effective immediately.

March 15, 2013
Focus on: Mobility

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

February 8, 2013
Claire's names chief marketing officer

Claire's Stores announced that Dina Keenan has been appointed global SVP and chief marketing officer, effectively immediately.

January 8, 2013
Former Best Buy CMO moves over to LivingSocial

Online marketplace LivingSocial said that former Best Buy EVP and CMO Barry Judge has been appointed its new chief marketing officer.

December 3, 2012
Social media and mobile takes up bigger chunk of marketing budget

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

November 27, 2012
Study: Grocery retailers missing out by not keeping up with social media

The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence.

November 15, 2012
BDO Survey: Retailers anticipate 3.1% increase in Black Friday sales

Retailers project a 3.1% increase in sales on Black Friday, according to a survey of top retail chief marketing officers by BDO USA, LLP.

November 8, 2012
Stuart Weitzman grows executive team to support growth

Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

November 5, 2012
Office Max appoints Walgreens exec as chief marketing and strategy officer

OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.

June 21, 2012
IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

June 7, 2012
Casual Male Retail names chief marketing officer

Casual Male Retail Group said that it has named Derrick Walker as senior VP and chief marketing officer.

May 3, 2012
Best Buy chief marketing officer resigns

Best Buy’s chief marketing officer, Barry Judge, has resigned.

April 23, 2012
Pompei A.D. promotes Vanessa Rose to CMO

Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

April 19, 2012
Nordstrom marketing exec named chief merchant for HSN

HSN announced that it has appointed Nordstrom chief marketing officer Anne Martin-Vachon as its new chief merchant.

April 19, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

March 26, 2012
Report: Sears’ chief marketing office resigned in January

Sears Holdings Corp's chief marketing officer, Monica Woo, left the company earlier this year after only five months on the job, Reuters reported.

February 2, 2012
Macy’s appoints a new chief stores officer, and a new CMO

Macy’s Inc. announced that Peter Sachse, the company's chief marketing officer and chairman of Macys.com, will succeed Ron Klein as chief stores officer, effective Feb. 13.

December 15, 2011
Toys “R” Us stores to stay open for 112 consecutive hours

Toys"R"Us announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

November 30, 2011
BDO USA survey details retailers’ holiday marketing spend

Despite all of the hype surrounding mobile commerce, just 36% of chief marketing officers at retail companies have included mobile in their holiday marketing strategies this year, according to a recent BDO USA survey.

November 30, 2011
Steadfast Capital names chief marketing officer

Steadfast Cos. said that Richard Gann has been hired as chief marketing officer for Steadfast Capital Markets Group, the company’s securities and financial services division.

November 9, 2011
BDO survey: U.S. retailers forecast 2.9% increase in total holiday sales

Results of a survey released by BDO USA found that chief marketing officers at leading U.S. retailers expect a modest 2.9% increase in total holiday sales this year.

October 28, 2011
Toys “R” Us holiday promo plans include retro ads and QR codes

Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

October 24, 2011
Ultra Diamonds Sparkles

Ultra Diamonds has unveiled a contemporary prototype that provides the ideal home for its sparkling merchandise. The design showcases the breadth and diversity of the jewelry retailer’s assortment, while putting a stylish new spin on the space.


“It also makes the environment more inviting and accessible,” said Gordon Eason, creative director, JGA, Southfield, Mich. 


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