Content about VP marketing

June 18, 2014

Rent-A-Center Inc. has named Mike Case to VP marketing strategy and insights.

June 3, 2014

Tuesday Morning Corporation announced that Susan H. Davidson has joined the company as senior VP marketing.

May 27, 2014

Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23.

April 17, 2014

Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

October 3, 2013

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.

April 10, 2013

Shopko said Wednesday that it has named Michael B. Cooper as senior VP marketing for the company, charged with leading the branding strategy and marketing initiatives.

October 31, 2012

Orchard Supply Hardware Stores Corp. said it has named Samantha Osselaer as VP marketing, effective Nov. 5.

July 27, 2012

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

July 27, 2012

General Growth Properties said it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.

July 11, 2012

Alco Stores announced the promotion of Brent Streit to senior VP marketing and e-commerce.

June 21, 2012

Macys.com has made a name for itself by analyzing consumer data to gain insight into its loyal shopper base. The retailer, which features more than 60,000 products online and leverages multiple digital channels to share product information cross-channel, has armed itself with a set of internal cloud-based, high-performance analytics tools designed to improve customer segmentation, market-basket analysis and real-time personalization cross-channel, based on a broader scope of product attributes.

May 1, 2012

Epicor Software Corp. said Tuesday that Goodwill Industries of Southeastern Wisconsin has selected the Epicor suite of retail solutions to support its growing retail operations.

April 16, 2012

Today’s retail associates have more selling tools at their disposal than ever before — not the least of which is the increasingly popular tablet. The mobile device has taken not only front-of-house selling to new levels but has added efficiencies and enhanced employee productivity to back-of-house functions as well. Chain Store Age talked with Mike Stinson, VP marketing of Motion Computing, about the trend toward tablets.

What are some of the most prevalent uses of tablets in the retail environment?

February 29, 2012

Guess Inc. has appointed Chet Kuchinad as chief people officer and Amber Tarshis as senior VP marketing.

February 22, 2012

Video surveillance is undergoing a major change as analog systems are replaced with high-definition, high-megapixel cameras and NVRs (network video recorders). Chain Store Age spoke with Keith Marett, VP marketing and communications for Avigilon, a leader in high-definition (HD) and megapixel video surveillance systems, about the shift from analog to digital systems.

What are the latest trends in video surveillance?

February 21, 2012

REI announced that Angela Owen has been named senior VP marketing and Lee Fromson has become senior VP merchandising.

December 21, 2011

True Value said it has named Blake Fohl as its new VP marketing and chief customer officer.

November 30, 2011

City Sports announced the appointment of Debi Binder to VP marketing and Dana Klein to director of e-commerce.

October 24, 2011

Lowe's has launched an integrated online experience, MyLowe’s, designed to help customers manage their homes.

October 24, 2011

The rapid growth of multichannel sales has put new pressure on retailers to find a way to fulfill orders fast and inexpensively. Among the more innovative strategies is Kiva Systems’ mobile-robotic fulfillment system. Kiva’s Mitch Rosenberg, VP marketing and product management, discusses the company’s solution, which is designed to enable extremely fast cycle times with reduced labor requirements, from receiving to picking to shipping — all without conveyor.

September 27, 2011

Twitter and Facebook aren’t just for consumer networking anymore. 


With more and more retailers and shopping centers jumping on the social media bandwagon, Chain Store Age and Cleveland-based shopping center developer Forest City Enterprises surveyed CSA’s readership to find out where retailers are trending in terms of social media engagement and communication tools.


September 20, 2011

A survey released Tuesday by ThreatMetrix and The Ponemon Institute found that the majority of consumers have real concerns about online fraud.

September 19, 2011

Lowe’s is replacing its “Let’s Build Something Together” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

August 23, 2011

By Jeff Weidauer, VP marketing and strategy, Vestcom International Inc.

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