A study released by Deloitte found that smartphones – which already influence 5.1% of all retail store sales in the United States – are expected to impact 19% of total store sales, amounting to $689 billion, by 2016.
Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.
Winn-Dixie Stores said it has launched a smartphone application that will help customers manage prescriptions and locate the nearest Winn-Dixie Pharmacy with their iPhone, Android or Blackberry smartphones.
A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity -- has had a significant impact on what consumers expect from retailers and their in-store shopping experience.
Barnes & Noble is looking to engage its youngest shoppers with interactive technology. In December 2010, the retailer launched a kiosk pilot focused on Tikatok.com, an online children’s self-publishing service that lets children write and illustrate their own storybooks — and have them printed in hardcover format. (Barnes & Noble purchased the company in September 2009.)
A survey released Wednesday by Accenture revealed that the growing use of smartphone technology and the economic downturn have encouraged cost-conscious consumers to explore alternative retail channels, such as online and smartphones, to secure bargains.
As 2010 draws to a close and interest in mobile technology and mobile commerce reaches a fever pitch (mobile is expected to be among the NRF Show’s biggest themes), Juniper Research has drawn up a list of predictions for the mobile and wireless industry for 2011.