Content about Tech Guest Viewpoint

April 8, 2014

Fast-evolving digital technologies, including mobile devices, social networks, apps and other forms of e-commerce, have forever changed how consumers shop.

April 3, 2014

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

April 1, 2014

Time theft can lead to steep losses in revenue. For chain store owners and managers in particular, every minute impacts the business’ bottom line.

March 28, 2014

It may take a series of high-profile security breaches for companies of all shapes and sizes to realize that taking a fragmented approach to managing information is a recipe for disaster.

March 14, 2014

On a Saturday late in December, days away from Christmas, Saturday Night Live’s resident Weekend Update host offered an insightful quip about the state of retail.

March 12, 2014

The rise of multichannel shopping has forced retailers to begin implementing strategic omni-channel initiatives across their organizations in an effort to satisfy increasing customer demands. These initiatives are ushering in even higher customer service expectations from shoppers who have no patience for disconnected experiences that fail to match the omni-channel marketing promise.

March 4, 2014

The changing nature of retail combined with an ever-greater reliance on data is forcing retailers to adjust their workforce and employee skill sets accordingly. From a customer experience standpoint, most retailers are transitioning to a brick-and-click model that aims to ensure customers have a seamless shopping experience regardless of which channel they use.

February 25, 2014

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies.

February 21, 2014

Synergy seemed to be the common thread at this year’s NRF Big Show. While the customer experience was definitely at the forefront, it was interesting to note how many vendors were demonstrating tools to help business units work in concert to drive sales, develop customer loyalty, improve service levels and even coordinate brick-and-mortar and online shopping.

February 12, 2014

A retailer’s inventory is typically its top expense, and managing the right range of merchandise across channels and locations is a delicate balancing act.

February 5, 2014

With the latest attacks at big name retailers, the pressure is on for businesses of all sizes to demonstrate that they’re doing whatever it takes to keep their customers’ confidential information safe and out of the hands of the bad guys. But with headlines changing every day on what actually happened and how, many retailers are unsure of where to begin making changes.

January 28, 2014

With consumers carrying smartphones everywhere they go, the opportunity for brands to connect via mobile devices is huge, and growing.

January 17, 2014

In the age of digital transactions, modern retailers have more data at their fingertips than ever before, right in their point-of-sale systems.

January 10, 2014

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

January 7, 2014

With the holiday shopping season behind us, retailers are celebrating the joyous bounty of this year’s shopping season. Consumers continued to show their digital prowess and appetite for online shopping as online sales soared across the Thanksgiving holiday weekend.

December 17, 2013

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices.

December 11, 2013

As 2013 comes to an end, the retail/CPG industry is bracing itself for even greater compliance requirements, increased regulatory scrutiny, and more risks resulting from social media, global operations, and multi-tiered supply chains.

December 3, 2013

The Retail industry is in the midst of unprecedented change, with multiple innovations in technology transforming the way business is conducted.

November 15, 2013

Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.

October 18, 2013

As more and more consumers prefer to shop from the comfort of their homes or even on-the-go with their mobile devices, brick-and-mortar retailers are struggling to lure shoppers into their stores and to get them to purchase.

October 1, 2013

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device.

September 25, 2013

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand?

September 17, 2013

Big Data means big changes for retail marketers. The amount of data generated across channels has significantly altered how retailers reach their target consumers.

September 4, 2013

During the last decade, RFID has been pronounced dead several times. It’s been mocked and criticized. It’s been shelved and tabled. Yet, there has been no substitute technology offering the same unparalleled benefits.

© 2014