Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.
As more and more consumers prefer to shop from the comfort of their homes or even on-the-go with their mobile devices, brick-and-mortar retailers are struggling to lure shoppers into their stores and to get them to purchase.
As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand?
During the last decade, RFID has been pronounced dead several times. It’s been mocked and criticized. It’s been shelved and tabled. Yet, there has been no substitute technology offering the same unparalleled benefits.