Content about Tech Guest Viewpoint

July 21, 2014

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers.

July 18, 2014

As more restaurants introduce online ordering capabilities, the industry will continue to test, and learn how this technological shift will change their businesses.

July 11, 2014

Whether it is last-minute in-store shopping, express shipping, in-store pickups, or instant gift credit, the savvy e-commerce retailer should have all locations working in sync to accommodate their patrons.

July 8, 2014

Business adoption of new technologies often flows from their personal use. This certainly applies to mobile apps and devices. The ability to download an app in seconds, share photos and data via the cloud in real-time, and communicate from any location at any time have evolved from “nice to have” to “need to have.”

July 2, 2014

When it’s done well, omnichannel retailing can drive tremendous business value, and can delight customers, even though they may not recognize the efforts that went into making that interaction appear seamless.

June 24, 2014

A shopper finds a particular pair of shoes he wants, but his size isn’t in stock. Instead of walking away empty-handed, he browses a kiosk and orders the shoes, choosing home delivery.

June 17, 2014

The Internet of Things opens the door to new technologies that will have a significant impact on brick-and-mortar stores.

June 5, 2014

The retail industry has experienced a massive shift in recent years, with mobile and social technology bringing both change and opportunity in how consumers research, browse and buy. With today’s new level of price transparency, and the competition always just a tap away, retailers are feeling the pressure.

June 3, 2014

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic.

May 28, 2014

While commerce has always been an exchange between a customer and a merchant, the payment aspect has historically been the sore point of any transaction.

May 20, 2014

The supermarket business has never been more competitive than it is today. In any given geographic location, supermarkets compete with traditional rivals including local, regional, national and international stores, as well as farm shares, farmer’s markets, and specialty retailers. Big-box retailers are, of course, also getting into grocery, and then there’s the increasing threat of online retailers.

May 13, 2014

Modern retailers operate in an omnichannel, “pull” environment where constantly connected consumers decide what products they want, when and where they want them, what they want to pay, and search for the retailer who best meets their demands.

May 9, 2014

In this digitally connected world, today’s shoppers are perusing store aisles with mobile devices in their hands and a world of information at their fingertips.

May 2, 2014

The new paradigm of information transparency and the rise of the empowered consumer brings new challenges and opportunities for brands and retailers to create consumer experiences that support effective conversion – be it in-store or on-line. In reality, it’s no longer about physical stores or online, as online is increasingly getting defined as “stores plus,” meaning everything carried in physical stores plus more.

April 25, 2014

At the brick-and-mortar level, consumers are most readily drawn to new shopping experiences that deliver immediate value through context, personalization, service and engagement.

April 15, 2014

The retail industry has seen its fair share of challenges in recent years with decreased foot traffic through stores as consumers move online to purchase products. Regardless of where consumers purchase goods, returns are an issue with the NRF estimating the amount of merchandise returned in 2013 totaling $267.3 billion.

April 8, 2014

Fast-evolving digital technologies, including mobile devices, social networks, apps and other forms of e-commerce, have forever changed how consumers shop.

April 3, 2014

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

April 1, 2014

Time theft can lead to steep losses in revenue. For chain store owners and managers in particular, every minute impacts the business’ bottom line.

March 28, 2014

It may take a series of high-profile security breaches for companies of all shapes and sizes to realize that taking a fragmented approach to managing information is a recipe for disaster.

March 14, 2014

On a Saturday late in December, days away from Christmas, Saturday Night Live’s resident Weekend Update host offered an insightful quip about the state of retail.

March 12, 2014

The rise of multichannel shopping has forced retailers to begin implementing strategic omni-channel initiatives across their organizations in an effort to satisfy increasing customer demands. These initiatives are ushering in even higher customer service expectations from shoppers who have no patience for disconnected experiences that fail to match the omni-channel marketing promise.

March 4, 2014

The changing nature of retail combined with an ever-greater reliance on data is forcing retailers to adjust their workforce and employee skill sets accordingly. From a customer experience standpoint, most retailers are transitioning to a brick-and-click model that aims to ensure customers have a seamless shopping experience regardless of which channel they use.

February 25, 2014

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies.

© 2014