Content about Social information processing

June 6, 2013
PetFlow finds Facebook footing

For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business.

May 7, 2013
Finding a New Home

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013
Making the Most of Facebook Home

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

November 30, 2012
Facebook adds a gift store

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

September 4, 2012
Regency uses crowdsourcing to lease Baltimore shopping center

Regency Centers said it is asking Baltimore residents to suggest stores and restaurants they want to open at their local Parkville Shopping Center through an online crowdsourcing platform called Popularise.

August 23, 2012
Target reaches $2.5 million donation goal through Facebook app

Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

August 15, 2012
Navigating a Social Media World

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

August 15, 2012
Spreading Holiday Cheer

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

June 13, 2012
Study ranks Macy’s, Sephora and Michael Kors as Facebook ‘geniuses’

Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

May 14, 2012
Oracle survey: Social media users have higher expectations for customer service

A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle.

April 26, 2012
Survey: 32% of retailers use social networks to research job candidates

Survey results released by WorkInRetail.com found that about one-third (32%) of retail hiring managers use social networking sites to research job candidates.

April 19, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

April 9, 2012
Facebook to buy Instagram for $1 billion

Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said.

March 28, 2012
Study rates Starbucks as most socially engaged company

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

December 12, 2011
Walmart launches '12 Days of Giving' Facebook campaign

Wal-Mart Stores Inc. said that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users.

December 1, 2011
Wal-Mart unveils first social networking app

Wal-Mart Stores Inc. said Wednesday it has debuted a social networking application, calling it Shopycat.

November 21, 2011
Study: Walmart has most engaged social media users

Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

November 14, 2011
Tips for Using Live Blogging to Promote Events

By Jacqueline Zenn, SociaLogic

November 3, 2011
’Tis the Season to be Social

By Jay Samit, SocialVibe

October 27, 2011
ICSC launches social media app

The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.

September 27, 2011
Blend Social and User-Generated Content to Drive More Business Online

By Shaun Ryan, CEO, SLI Systems and Mike Hill, executive VP, Guidance Solutions

August 1, 2011
Aeropostale launches store for Facebook fans

Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

July 8, 2011
Walgreens broadens social media presence

Walgreens said Friday it has surpassed 1 million fans on Facebook, and has also integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

June 3, 2011
Cabela’s taps Media Logic for social media promotion

Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

May 3, 2011
Express puts entire product line on its Facebook page

Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends.

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