According to NRF’s latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online, the highest percent in the survey’s 11-year history.
After a successful extended Black Friday and another week in the stores, a healthy proportion of holiday shoppers are well on their way to being finished with their gift buying, according to the America’s Research Group and Inmar Holiday Shopping Survey.
Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30% planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA).
Two-thirds of shoppers will spend the same amount of money (54%) or more money (12%) than they did last year. A new Consumer Reports poll also reveals that 33% will spend less money, similar to the 37% who said the same when asked last year.
Continuing a two-year slide in retail spending momentum, American shoppers will generate only a lackluster 2.9% rise in holiday sales, according to Customer Growth Partners’ 13th Annual Holiday Forecast.
Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store.
Shoppers feel that they get a better retail experience online than in-store, including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to shopping behavior and retail trends firm WSL.
The majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less, according to The NPD Group’s Holiday Spending Survey, the twelfth annual survey of consumers’ holiday spending intentions.
SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.