ShopperTrak has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video-auditing solutions and advanced shopper analysis.
Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services.
Retail sales will rise 3% percent during November and December compared to the year-ago period, but foot traffic will decrease 2.2%, according to ShopperTrak.
Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.
Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.
Total GAFO retail sales for Christmas week (week ending Dec. 25) slipped 4.1% compared with last year, while the company’s retail traffic index (SRTI) reported a 6.8% total U.S. foot traffic decline for the same period, according to ShopperTrak’s National Retail Sales Estimate (NRSE).
Boosted by a very weak comparison period, ShopperTrak’s National Retail Sales Estimate (NRSE) reported that total GAFO retail sales for the last Saturday before Christmas (12/18), or Super Saturday, increased a sharp 15.1% compared with last year, while the company’s retail traffic index (SRTI) reported a similar 10.1% total U.S. foot traffic uptick for the same period.
Better-than-expected response to early sales promotions mixed with relatively mild weather throughout the country are already driving holiday traffic to malls and retail outlets have caused ShopperTrak to up its 2010 holiday forecast.