Content about Sales promotion

May 13, 2013
Hand-Held Media: Squeezing More Sales from the Same Four Walls

By Rafi Musher, Stax Inc.

May 7, 2013
Staples names Groupon and eBay-Pal exec as VP, global e-commerce

Staples announced that Faisal Masud has been appointed executive VP, global e-commerce, effective May 20.

March 22, 2013
Starbucks in Groupon deal

Starbucks Coffee Company on Friday offered an online coupon though Groupon Inc., Bloomberg reported.

January 30, 2013
Report: Mobile coupon redemption on the rise

The number of coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% compared with last year, according to a new report from Juniper Research.

November 5, 2012
Survey finds 27% of adults will use a smartphone or tablet for holiday shopping

More than one-quarter (27%) of U.S. adults will use their smartphone or tablet for their holiday shopping this year, according to new survey by CouponCabin.com.

August 29, 2012
Nielsen: U.S. grocery shoppers go online to save money

Consumers focus on savings when they log in to their digital devices to shop for groceries, according to a new study from Nielsen.

July 19, 2012
IBM Forecast: Women’s apparel sales to rise 9.2% in third quarter; footwear and children’s clothing also to post gains

In-store sales of women’s clothing are expected to see a 9.2% increase in the third quarter of 2012 versus the year-ago period, according to a just-released IBM analytics-based forecast of U.S. retail sales data.

July 2, 2012
Study: Consumers more loyal to retail stores and products than brands

When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com.

May 31, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

May 16, 2012
Survey: 80% of consumers actively looking for rebates

Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.

May 11, 2012
Whole Foods app rewards green behavior

Whole Foods is rewarding customers that live a green lifestyle through a new app it created with Whole Planet Foundation and BlueAvocado.

April 27, 2012
Rebate Programs: 10 Best Practices

By Juli Spottiswood, Parago

January 6, 2012
Juniper Research sees big uptick in redemption of mobile coupons

The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research.

October 3, 2011
OfficeMax launches Google Wallet

OfficeMax Inc. has launched new checkout terminals in more than 100 stores that harness Google Wallet to enable customers to pay, redeem coupons and reap the benefits of OfficeMax's MaxPerks Rewards loyalty program, all with a tap of their mobile phones.

August 11, 2011
Coupon usage up, Sunday newspaper inserts still most popular source

When it comes to coupons, consumers still rely on the Sunday newspaper.

July 15, 2011
Parago launches first rebate app for iPhone, Android

Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.

May 11, 2011
Aberdeen report: 50% of retailers use rebate programs

Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

March 7, 2011
Charmed Concept

Charming Charlie took a simple idea — arranging merchandise by color — and has parlayed it into a burgeoning fashion accessories retail empire, recognized in 2010 by the International Council of Shopping Centers as one of its premier “hot concepts.”

February 8, 2011
Survey: Rebate activity on rise among consumers

New research indicates that rebate programs are rising in favor with consumers and continuing to grow as a strategic approach for marketers.

January 19, 2011
Top 10 Trends for Retailers in 2011

The retail analysts at Standards & Poor Equity Research predict that 2011 will be a good year for retailers as consumer spending rises 3%, with sales boosted by the extension of the Bush-era tax cuts and the 2% payroll tax cut for all workers for one year.

January 10, 2011
Harris Teeter extends VIC program with e-coupons

Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

November 23, 2010
Parago research forecasts record-breaking rebating this holiday season

Consumers can expect a record-breaking availability of rebates this holiday shopping season, according to Parago, a leading provider of reward programs.

September 30, 2010
Revisiting Rebates

A decade ago, rebates fell out of favor with marketers and retailers as consumers...

September 29, 2010
Staples and Parago partner for incentives and rebates

Parago said Thursday that Staples has extended its relationship with the rewards solution-provider, naming Parago...

August 29, 2010
Meijer launches digital coupon service

Grocery retailer Meijer said Monday it has debuted a digital coupon program it calls mPerks....

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