Content about Sales promotion

April 7, 2014

Coupons.com Inc. has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards.

March 24, 2014

The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company.

March 13, 2014

RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

February 11, 2014

The Kroger Co. announced it has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based provider of digital coupons and promotions.

February 6, 2014

Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers.

January 30, 2014

An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products.

January 28, 2014

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

November 26, 2013

Target.com’s coupon distribution page — coupons.target.com - achieved the highest total average daily visits through the first half of 2013, according to an analysis by Kantar Media Marx.

November 20, 2013

Recent public and embarrassing website crashes of Amazon, Groupon and even Google accentuates the need to take web and mobile performance more seriously.

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

November 8, 2013

Online coupon provider FatWallet predicts a larger selection and assortment of lower-priced Black Friday deals in 2013 as compared to the previous year.

November 5, 2013

Showrooming, much like many other perceived threats in retail must be seen as an opportunity, not as a negative.

October 22, 2013

Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

October 15, 2013

The online shopping experience has many benefits: access to unlimited inventory, quick search capabilities, and overall convenience. But it lacks one key element: human interaction.

October 15, 2013

More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon.

September 19, 2013

Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.”

September 19, 2013

Valpak Direct Marketing Systems, Inc. will integrate offerings of local and national coupons into Google Wallet via the Wallet Objects API.

September 4, 2013

U.S. consumers are dramatically increasing their usage of online and mobile coupons.

July 22, 2013

Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device.

July 19, 2013

Digital coupon provider RetailMeNot launches its IPO on Friday of 9,090,908 shares of its Series 1 common stock at a price to the public of $21 per share.

June 26, 2013

Digital coupon provider RetailMeNot is expanding into Canada with the launch of its new RetailMeNot.ca site.

June 21, 2013

Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company.

June 18, 2013

According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities.

June 11, 2013

Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research.

© 2014