Content about Sales promotion

September 8, 2014

Nearly all Americans (96%) are coupon users, according to the latest edition of the Shoppers Trend Report conducted in conjunction with The Omnibus Company.

August 7, 2014

Nearly seven-in-10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty.

July 15, 2014

Daily deals site LivingSocial is featuring a summer promotion called the Daily Gem, a chance for additional savings on premium and custom-selected deals based on a shopper’s preferences.

July 14, 2014

iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers.

July 10, 2014

Also Known As Codes (AKA Codes) has rolled out its new website featuring unique coupon codes and online deals for men's and women's shoes, appliances and home furnishings.

June 24, 2014

Rebates for lighting upgrades are alive and well, with rebate organizations having updated their rebate and incentive programs for 2014. Currently, 71% of the country is covered by an active commercial lighting rebate, according to BriteSwitch, Princeton, New Jersey, which helps large national companies take advantage of rebate and incentive programs that exist across the United States and Canada.

Here is a review of major rebate trends from BriteSwitch: 

June 24, 2014

Groupon has reportedly purchased Canadian coupon app SnapSaves.

May 2, 2014

Toward the end of 2008, it became painstakingly obvious to retailers that impulse spending was out and frugal saving was in. Faced with an imminent recession, staggering job loss and quickly depleting discretionary and savings accounts, consumers began to shift their focus to value. The impact of such a large-scale economic event and an abrupt consumer focus shift would appear to alter the fundamental realities of retail.

April 29, 2014

Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials.

April 9, 2014

The Latinum Network — a company committed to helping big brands reach the U.S. Hispanic community — has developed an app specifically for Hispanic shoppers.

April 7, 2014

Coupons.com Inc. has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards.

March 24, 2014

The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company.

March 13, 2014

RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

February 11, 2014

The Kroger Co. announced it has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based provider of digital coupons and promotions.

February 6, 2014

Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers.

January 30, 2014

An overwhelming majority (89%) of moms are regularly influenced by coupons to try new food and drink products.

January 28, 2014

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

November 26, 2013

Target.com’s coupon distribution page — coupons.target.com - achieved the highest total average daily visits through the first half of 2013, according to an analysis by Kantar Media Marx.

November 20, 2013

Recent public and embarrassing website crashes of Amazon, Groupon and even Google accentuates the need to take web and mobile performance more seriously.

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

November 8, 2013

Online coupon provider FatWallet predicts a larger selection and assortment of lower-priced Black Friday deals in 2013 as compared to the previous year.

November 5, 2013

Showrooming, much like many other perceived threats in retail must be seen as an opportunity, not as a negative.

October 22, 2013

Custom couponing app Photopon is releasing version 2 of its iOS app, which lets consumers select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites.

October 15, 2013

The online shopping experience has many benefits: access to unlimited inventory, quick search capabilities, and overall convenience. But it lacks one key element: human interaction.

© 2014