Content about SAS

October 25, 2013

Consumers have somewhat contradictory desires for greater data privacy and for businesses to have detailed insight into their personal needs, and also have seen improvement in how businesses use personal data.

June 27, 2013

Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it? 

February 22, 2011

Business analytics software and service provider SAS announced Tuesday that it is acquiring Assetlink, a marketing resource management firm.

December 31, 2006

When Time magazine...

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