Levi Strauss & Co. is making a conscious effort to transform consumers’ perceptions of the company from a mere wholesaler to a true multichannel retail company. At the heart of this transition: a focus on serving shoppers locally and creating assortments that meet their needs.
Worldwide, Levi Strauss operates almost 3,000 stores, comprised of corporate, franchise and outlet locations. While the company’s iconic brand is recognized around the globe, that is not enough to align Levi Strauss with shoppers on a global level.