Content about QR Code

March 15, 2013
Focus on: Mobility

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

January 16, 2013
Bricks versus Clicks: Four Ways to Convert Showrooming Opportunities

By Mike Romano, SoundBite Communications

January 16, 2013
Pitney Bowes survey finds younger consumers open to QR codes

Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

October 4, 2012
Target to put QR codes on holiday toys

Target Corp. will introduce QR codes in stores in time for the holiday shopping season.

May 23, 2012
Survey: E-mail, QR codes retailers’ preferred marketing tools

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue.

May 22, 2012
Albertsons leverages QR codes to help consumers perfect steak grilling

Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


March 1, 2012
QR Codes: The Retailers’ Secret Weapon

By Laura Marriott, NeoMedia Technologies

March 1, 2012
QR Codes: The Retailers’ Secret Weapon

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

February 2, 2012
GGP launches ‘Where Is the Love?’ Valentine’s Day mobile campaign

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall.

October 28, 2011
Toys “R” Us holiday promo plans include retro ads and QR codes

Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

October 7, 2011
HSN to introduce QR on-air codes

HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10.

August 15, 2011
Survey reveals QR code use

Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

April 13, 2011
Brookstone debuts QR code program in 30 locations

Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

March 24, 2011
Home Depot rolls out mobile barcode program powered by Scanbuy

The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system.

June 30, 2008
The Next Retail Revolution May Come in Code

Do you know what a QR Code is? If not, stop reading and immediately...

© 2013