Content about Pinterest

March 27, 2014

Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.

March 13, 2014

Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps.

February 14, 2014

Japanese e-commerce giant Rakuten Inc. will buy messaging app provider Viber Media Inc. for $900 million. Rakuten, which is also a major investor in Pinterest and owner of U.S. online retailer Play.com, seeks to use Viber as a platform for both mobile shopping and content consumption, according to the Associated Press.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence.

February 4, 2014

Caribou Coffee has taken over the rotunda in the nation’s largest shopping center, Mall of America, Bloomington, Minn., to put up a 64-ft.-tall “Living Pinterest Board” to celebrate the launch of its new Real Inspiration blend, created in collaboration with its fans on Pinterest.

January 7, 2014

From online social sharing to location-based targeting to new payment technologies, the retail experience is being upended and disrupted in ways big and small. Ten companies are leading the charge.

January 7, 2014

From online social sharing to location-based targeting to new payment technologies, the retail experience is being upended and disrupted in ways big and small. Ten companies are leading the charge.

December 12, 2013

Amazon.com is the most popular U.S. online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013.

December 6, 2013

Target is testing a section of its website that features products popular on Pinterest.

December 3, 2013

Cyber Monday sales set a new record at $2.29 billion online, representing 16% year-over-year (YoY) growth.

November 22, 2013

Harley-Davidson is debuting a new Pinterest pinboard at Pinterest.com/harleydavidson.

November 15, 2013

The hot social-sharing site Pinterest has released its first API for developers. It will help stores and brands display which of their items were most frequently and recently pinned.

November 8, 2013

Rue21 has launched its e-commerce site, Rue21.com.

October 24, 2013

Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations).

October 17, 2013

Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers.

October 4, 2013

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more.

September 23, 2013

Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year.

August 27, 2013

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

August 5, 2013

Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.”

July 29, 2013

A former editor used to tell me “A picture is worth a thousand words – a thousand words you don’t have to write.” For omni-channel retailers, the value of video is even greater than that of still photography to journalists.

July 16, 2013

Fancy Feast Gourmet Cat Food is launching a Pinterest sweepstakes called “Cheese Affair Pin to Win.”

July 3, 2013

Nordstrom is expanding a trial of marking the items in its stores that receive the most pins on Pinterest with small “P” logos.

June 27, 2013

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Liberty Jane Clothing, an online specialty retailer of clothing and accessories for American Girl dolls, uses the Pinterest social platform to give its customers an inside view of the company and create a more personalized relationship with them.

June 17, 2013

Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page.

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