Content about Personalization

March 20, 2014

Duane Reade and Poncho, a personalized weather-forecasting service that sends users relevant weather updates tailored to their preferences via text or email, are teaming up in a pilot program targeted to the New York Metropolitan area consumer.

March 12, 2014

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

March 7, 2014

Pizza Hut is planning to pilot interactive tables that allow customers to design their pizzas using a touch-screen table surface that graphically displays different menu options like a tablet.

February 18, 2014

nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

February 18, 2014

Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop.

February 10, 2014

Mackenthun's Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app.

February 7, 2014

Hudson’s Bay and Lord & Taylor are offering True Fit’s fit personalization technology to consumers at and

January 14, 2014

Nicolas Franchet, head of e-commerce global vertical marketing at Facebook, said that compression of screen sizes as consumers switch to mobile devices is the biggest upcoming challenge retailers will face during a session titled “Data the Matters: The Future of Personalization” at the NRF 2014 Conference & Exposition on Sunday, Jan. 12.

January 3, 2014

Custom apparel and accessory provider has launched a new full-custom, online store for customers to design and buy their own personalized apparel and accessories.

December 18, 2013

CVS is basing its enterprise growth strategy on succeeding in the evolving pharmacy benefit management marketplace, capitalizing on the specialty pharmacy opportunity, driving retail growth through personalization, unlocking adherence through pharmacy excellence and expanding MinuteClinics.

December 11, 2013

Personalization software company True Fit has become a Demandware Link Technology Partner.

December 9, 2013

Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.

December 3, 2013

The Retail industry is in the midst of unprecedented change, with multiple innovations in technology transforming the way business is conducted.

November 4, 2013

The furniture industry is often seen as old-fashioned and perhaps a bit stodgy. But that isn’t stopping Smart Furniture from applying leading-edge technology to provide a highly personalized online means of browsing, selecting, purchasing and even designing furniture.

October 9, 2013

Increased one-to-one personalization and a growing global economy are two key “megatrends” that will help steer the future direction of retail, according to Dr. Chakib Bouhdary, executive VP of retail industry solutions for SAP.

October 2, 2013

Staples, Inc. has completed the acquisition of Runa, a software company based in San Mateo, Calif., that helps online retailers increase sales by personalizing the shopping experience.

September 30, 2013

Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels.

September 12, 2013

Staples plans to open a dedicated to e-commerce and engineering center in Seattle that will house teams responsible for driving major initiatives to enhance areas, including next generation digital platforms, personalization, and big-data. It will be the chain’s first office on the West Coast.

September 4, 2013

Personalized gifts retailer Things Remembered announced the appointment of Catalina Maddox-Wagers to senior VP, chief merchandising and marketing officer, effective Sept. 3.

August 1, 2013

Retailers are cautiously optimistic about the 2013 holiday season, with 60% forecasting revenue growth in excess of 10%, in line with industry forecasts, according to a survey by Baynote, a provider of personalized customer experience solutions.

July 30, 2013

Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information.

July 25, 2013

While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar.

June 28, 2013

Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.

May 29, 2013

Fleur du Mal, a recently launched online retailer of women’s specialty apparel, is deploying the Usablenet U-Experience platform and Acadaca e-commerce platform to support a new personalized mobile web shopping experience for its customers.

© 2014