Content about Personalization

May 20, 2013
Men’s Wearhouse tailors emails with CQuotient

Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient.

May 9, 2013
Survey: Consumers prefer customized in-store experiences over online

Checkout remains the number one in-store pain point for 73% of U.S. consumers, according to a survey by Synqera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store.

April 2, 2013
Destination XL Group taps CQuotient to launch personalized email programs

Destination XL Group, the largest multichannel specialty retailer of big and tall men’s apparel, will leverage CQuotient’s advanced machine learning and predictive algorithms to create email campaigns tailored to individual shoppers at its Destination XL (“DXL”) stores and e-commerce sites.

December 11, 2012
IBM Study: All consumers looking for a consistent experience, from start to finish

The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey.

October 2, 2012
SAP enhances shopper personalization

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

June 21, 2012
CVS takes personalization to next level with new CVS.com site

CVS/pharmacy officially unveiled a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.

June 21, 2012
Macys.com uses private cloud to personalize digital shopping strategies

Macys.com has made a name for itself by analyzing consumer data to gain insight into its loyal shopper base. The retailer, which features more than 60,000 products online and leverages multiple digital channels to share product information cross-channel, has armed itself with a set of internal cloud-based, high-performance analytics tools designed to improve customer segmentation, market-basket analysis and real-time personalization cross-channel, based on a broader scope of product attributes.

February 14, 2012
Study: Shoppers use smartphones, social media for purchase decisions

The Deloitte American Pantry Study polled more than 4,000 shoppers and found that, more than ever, consumers are turning to social networks, smartphones, and tablets to meet their shopping needs.

January 31, 2012
Brooks Brothers selects Fluid Inc. product customization platform

Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

December 20, 2011
Sports Chalet selects Transaction Wireless to deliver e-gift cards

Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.

November 7, 2011
Big Y taps AisleBuyer for mobile shopping app

AisleBuyer and Big Y Foods announced a partnership to provide Big Y’s customers with a mobile application for iPhone and Android devices that seeks to deliver a new level of customer service and empowerment.

October 19, 2011
Urban Outfitters rolls out social media sales tool from Needle

Needle announced that Urban Outfitters will use Needle’s Guided Shopping Platform to serve its customers with a personalized online shopping experience.

September 12, 2011
Charming Shoppe’s Lane Bryant rolls out personalized search technology

Charming Shoppes’s plus-size Lane Bryant division announced the launch of Fashion Genius, a new technology that provides personalized product recommendation services.

August 11, 2011
S&S boosts sales using IBM software in the cloud

IBM announced that S&S Worldwide grew recommendation sales 75% in just three months with IBM Smarter Commerce software in the cloud.

April 29, 2011
Kidlandia opens FAO Schwarz boutique

Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

April 13, 2011
Connecting With Customers Across Channels

Today’s retail customers are both demanding and spoiled by extensive choices. Channels and touch points are proliferating, smart access devices have grown, and customer expectations around these have leapfrogged. More than ever, customers want a consistent, personalized cross-channel experience. Chain Store Age spoke with Wipro’s Saurabh Mittal about how retailers can meet these expectations. 



March 23, 2011
Report: Personalization of store experience is key to retail growth

Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.

March 7, 2011
Shopper Connections

Retailers have learned that the only way to survive in a tight economy is to know their shoppers’ expectations and preferences, and deliver specific service based on these needs.

February 10, 2011
The Future: Converged Retailing

As consumers become more digitally connected than ever before, with product information and price comparisons at their fingertips, brand loyalty isn’t what it used to be. In response, the industry may be readying itself for a shift that puts consumers in the driver’s seat, dictating what they want, wherever they choose.

October 28, 2010
Sears launches personalized, online shopping solution

Sears Holdings is launching AdYourWay, a new online s hopping tool that gets to know...

July 9, 2010
Scentiments.com embraces predictive ad displays

Scentiments.com -- a family-owned, fragrance retail business with three brick-and-mortar locations and an e-commerce site -- is taking an innovative approach to online advertising.

March 10, 2010
Online retail sales continues to grow

Year-over-year growth in total e-commerce revenue rose 11% in February, and shows the overall health...

June 30, 2008
Staying on Par With Shoppers

When Oscar Austad created Austad’s Golf in the 1960s, he had a simple mission:...

June 19, 2008
Staples Launches Promotional-Services Site

Staples has launched a new site, www.staplespromotionalproducts.com, to help companies customize promotional items using Staples...

May 31, 2008
Sweet Sensation

Although personalization is no stranger to e-commerce, few retailers have embraced the concept like...

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