Barnes & Noble announced that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.
Barnes & Noble reported a loss in the fiscal third quarter, hurt by a 26% decline in revenue for its Nook e-book readers.
Leonard Riggio, founder and chairman of Barnes & Noble, has told the company’s board that he wants to make an offer for its retail business.
Barnes & Noble announced that it will enter into a partnership with British retailer John Lewis to offer its Nook electronic readers in the United Kingdom.
Barnes & Noble said that it is beginning “strategic exploratory work” to separate the Nook division in an effort to help the emerging business grow.