Content about Mystery shopping

January 17, 2011

A majority of retail associates (55%) said that 2010 holiday shoppers, driven by increasing availability of online shopping tools and mobile phone applications, were better connected to consumer information than in-store associates, according to a survey by Motorola Solutions.

January 6, 2011

Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI).

July 31, 2008

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching....

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