Content about Mobile technology

May 27, 2014

While the reach of mobile devices has grown dramatically in recent years, we’ve failed to realize the promise of using this ubiquitous device as a mobile wallet.

May 7, 2014

Motorola Solutions has launched a new unified indoor locationing platform designed to help retailers boost customer engagement.

February 27, 2014

Retailers are taking an increasingly omni-channel approach to their mobile strategies, looking to combine mobile with existing channels rather than treat it as a separate entity.

January 7, 2014

Unusually high community engagement, user-driven initiatives, mobile growth and a love of all things vintage — that’s the formula behind the growth of ModCloth.com, which hit $100 million in sales just a decade after it launched out of co-founder Susan Gregg Koger’s dorm room back in 2002.

December 17, 2013

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices.

December 6, 2013

International payment and business development platform Payelp Global is partnering with mobile payment service Onebip, part of global mobile commerce group Neomobile.

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

October 22, 2013

The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire.

October 3, 2013

IBM announced the acquisition of Xtify Inc., a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers.

October 1, 2013

SMS Assist announced it has appointed Geoffrey Wigner as executive VP of facilities for the Chicago-based technology-driven facilities maintenance and management company.

October 1, 2013

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device.

September 17, 2013

SMS Assist announced the appointment of Michael L. McMath as VP of client services for the Chicago-based technology-driven facilities maintenance and management company.

August 27, 2013

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

July 26, 2013

By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.

July 10, 2013

By Greg Henry, DecisionPoint Systems Inc.

June 27, 2013

The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.

It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.

June 21, 2013

Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company.

May 7, 2013

The use of mobile devices by sales assistants and other associates presents retailers with new opportunities — and new challenges. Of the latter, one of the most critical has do with managing and maintaining the devices. According to one expert, the help desk can't be expected to do it all.

"Every device needs to be configured and supported and managed in some way," said Alan Dabbiere, chairman of AirWatch, a provider of mobile security and enterprise mobile management, in a presentation at the National Retail Federation Conference & Expo.

May 2, 2013

It's no secret that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. But while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.

April 22, 2013
Survey results released by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.
January 16, 2013

By Mike Romano, SoundBite Communications

December 27, 2012

Cache said it has launched a new mobile app shopping experience through its partnership with Usablenet, a mobile and multichannel platform company.

May 11, 2012

By Matthew Talbot, Sybase 365

April 16, 2012

While a Web presence is a prerequisite to doing business in the 21st century, the fact that 77% of consumers are now using tablet computers or smartphones to shop is forcing retailers to rethink their digital strategies, according to a survey from online price comparison engine PriceGrabber. Realizing this is not a decision to be taken lightly, retailers need to take steps to ensure that mobility can be an opportunity, and not a threat, to their business.

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