Content about Mobile marketing

March 11, 2013
Vibes and Build-A-Bear Workshop in successful mobile campaign

Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

January 16, 2013
Bricks versus Clicks: Four Ways to Convert Showrooming Opportunities

By Mike Romano, SoundBite Communications

June 21, 2012
IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

April 17, 2012
Malls Go Mobile

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

January 26, 2012
Westlake Ace Hardware teams with SoundBite to deliver mobile campaign

Mobile marketing solution-provider SoundBite Communications announced it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative.

December 6, 2011
DDR Corp. launches location-based mobile marketing program

DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets.

November 7, 2011
Make your holiday mobile strategy ring the registers

By Bryon Morrison, The Marketing Arm

October 18, 2011
Shopkick partners with Giant Eagle toward mobile rewards

Location-based shopping app shopkick said it has forged a partnership with 228-unit Giant Eagle to implement mobile marketing technology called kickbuys at its grocery stores.

August 15, 2011
Survey reveals QR code use

Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

August 8, 2011
Survey details smartphone activities

Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

May 20, 2011
Young America and 3Seventy form alliance to develop mobile marketing capabilities

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

April 22, 2011
JoS. A. Bank testing 5th Finger mobile platform

5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers.

December 17, 2010
U.S. mobile commerce sales predicted to top $3.4 billion in 2010

Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research.

November 23, 2010
Simon debuts mobile shopping club

Simon Property Group has launched the Simon Mobile Shopper Club.

July 6, 2010
Spending on mobile display ads to skyrocket by 2015

Spending on mobile display ads in the United States, estimated at just under $313 million...

July 31, 2008
Mobile Connections

While many U.S. retailers still regard mobile marketing with a cautious eye, G by...

February 29, 2008
2008: The Year of Mobile Messaging

Mark my words: 2008 will be the year of mobile communications. Sure, it’s a...

November 5, 2007
Office Depot Launches Mobile Marketing

Delray Beach, Fla., ...

August 13, 2007
New Blog Entry: Mobile Marketing Goes Way Local

Check out the...

July 30, 2007
The Moose Is Loose

With its college-age demographic, outdoor apparel and gear retailer Moosejaw Mountaineering has no trouble getting...

May 31, 2007
Moving Targets

From online episodes of favorite television shows to text messaging to podcasts, consumers increasingly expect...

November 29, 1999
DTLR Launches Mobile Marketing

Urban-fashion retailer Downtown Locker Room (DTLR) expects to increase store traffic and sales by targeting...

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