Content about Mobile content

November 19, 2013

Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

October 22, 2013

The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire.

August 27, 2013

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

March 11, 2013

Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

January 16, 2013

By Mike Romano, SoundBite Communications

May 15, 2012

Research by ACI Worldwide and Aite Group has identified a new group of smartphone fanatics – coined Smartphonatics – are driving demand for mobile banking and other financial services.

April 17, 2012

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

October 27, 2011

By David Thomas, VP managed services, Motorola Solutions

May 20, 2011

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

April 22, 2011

5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers.

January 3, 2011

Mobile commerce is expected to be among the dominant topics at the National Retail Federation’s Annual Convention and EXPO in New York City, with break-out sessions and a super-session devoted to the fast-growing channel.

December 17, 2010

Mobile online shopping (excluding travel) in the United States is expected to more than double, to total more than $3.4 billion by year’s end, according to ABI Research.

November 23, 2010

Simon Property Group has launched the Simon Mobile Shopper Club.

July 31, 2008

While many U.S. retailers still regard mobile marketing with a cautious eye, G by...

July 30, 2007

During the Windows Hardware Engineering Conference in Los Angeles in May, Microsoft chairman Bill Gates...

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