Research by ACI Worldwide and Aite Group has identified a new group of smartphone fanatics – coined Smartphonatics – are driving demand for mobile banking and other financial services.
Research by ACI Worldwide and Aite Group has identified a new group of smartphone fanatics – coined Smartphonatics – are driving demand for mobile banking and other financial services.
Along with social media, all eyes will be on the mobile channel this upcoming holiday season. More and more retailers are joining the rush to launch “apps” that can be accessed by smartphone or tablet users. Others are putting QR codes on their products that can be scanned for information. At the same time, increasing numbers of consumers are using their personal mobile devices to do everything from research store information and compare prices to receive coupons and purchase products.
As 2010 draws to a close and interest in mobile technology and mobile commerce reaches a fever pitch (mobile is expected to be among the NRF Show’s biggest themes), Juniper Research has drawn up a list of predictions for the mobile and wireless industry for 2011.
Nearly half of U.S. smartphone users say they have already, or soon will, use their phones to do mobile shopping, according to a recent survey conducted by ABI Research, and 53% also use, or intend to use, their smartphones for mobile banking.
Nearly half of U.S. smartphone users say they have already, or soon will, use their phones to do mobile shopping, according to a recent survey conducted by ABI Research, and 53% also use, or intend to use, their smartphones for mobile banking.