Content about Marketing

April 18, 2014

The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

April 18, 2014

The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

April 18, 2014

The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

April 17, 2014

Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

April 17, 2014

Grocers are operating in a rapidly changing environment — an exploding omni-channel marketplace in which competitive strategies that worked five years ago are obsolete.

April 17, 2014

L.L.Bean was ranked number one in online customer service in March 2013.

April 17, 2014

L.L.Bean was ranked number one in online customer service in March 2013.

April 17, 2014

L.L.Bean was ranked number one in online customer service in March 2013.

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

April 16, 2014

Today, consumers have more information sources to help them make purchasing decisions. Smartphones, tablets, social media and the Internet — combined with traditional shopping channels like magazines and direct mail — means that deal-finding and comparison-shopping methods are almost always at consumers’ fingertips.

April 16, 2014

PriceGrabber and StellaService are launching a partnership where PriceGrabber will display StellaService's online retailer ratings and customer service performance data on PriceGrabber.com.

April 16, 2014

Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.

April 16, 2014

Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

April 16, 2014

Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR).

April 16, 2014

Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR).

April 16, 2014

Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume.

April 16, 2014

Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume.

April 16, 2014

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

April 16, 2014

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

April 16, 2014

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

© 2014