Content about Marketing

June 18, 2013

According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities.

June 17, 2013

Despite continuing economic uncertainty, new data from KPMG indicates retailers are ready to invest capital to spur growth this year.

June 17, 2013

Retail loyalty programs have seen some impressive growth since 2011, according to results of the latest Colloquy Loyalty Census. In 2013, department stores achieved 70% growth in loyalty program memberships since the 2011 Colloquy Census, far surpassing the 26.7% rate of growth in loyalty programs across all sectors tabulated in the 2013 census.

June 17, 2013

Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

June 14, 2013

A Fuddruckers franchisee has acquired a 14,500-sq.-ft. property on the ring road of Solano Mall in Fairfield, Calif., according to Transwestern, the brokerage that represented the franchisee.

June 14, 2013

Restoration Hardware reported record financial results during the first quarter of fiscal 2013, including a net income of $2.3 million compared to a net loss of $1.3 million in the first quarter of the prior year.

June 14, 2013

A new study from RSR Research concludes that retailers offering multiple selling channels connect more with consumers and are more profitable than retailers operating a single channel.

June 11, 2013

Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research.

June 10, 2013

Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

June 10, 2013

Affiliate health and wellness retailer Salkam Online Solutions LLC is opening a new online store at YouNeedIt.biz.

June 6, 2013

Same-stores sales increased 3.2% in May, edging up from a 3% gain in April, according to a preliminary tally of 12 retailers by the International Council of Shopping Centers.

June 6, 2013

Some of the largest retailers in the United States and United Kingdom are not keeping pace at adapting their store operations to changing consumer buying habits.

June 5, 2013

Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.

June 3, 2013

Gap Inc. announced Monday that it will introduce the Gap brand to Paraguay and Hungary through new agreements with existing franchise partners: Neutral for Paraguay and Gottex Brands for Hungary.

June 3, 2013

Information technology solution-provider MICROS Systems said that it has forged a partnership with Steve Madden to launch its e-commerce, order management, customer relationship management, and cloud point-of-service solutions.

May 31, 2013

When retailers discuss a social media strategy, they usually mean something involving reaching out to customers through popular social media sites like Facebook or Twitter. And while that is an important marketing technique to engage modern consumers, social media can also serve as a powerful internal communications and engagement platform.

May 29, 2013

Bi-Lo Holdings, parent company of the Bi-Lo and Winn-Dixie grocery store brands, has entered into an agreement to buy three chains from Belgium-based Delhaize Group.

May 29, 2013

Fleur du Mal, a recently launched online retailer of women’s specialty apparel, is deploying the Usablenet U-Experience platform and Acadaca e-commerce platform to support a new personalized mobile web shopping experience for its customers.

May 28, 2013

Female consumers are looking for value and deeper connections, according to results of the fifth annual “What Women Want” survey.

May 23, 2013

Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data announced its retail services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc.

May 23, 2013

While overall sales for GameStop fell significantly during first quarter 2013, the video game retailer can take some solace in a substantial boom in mobile sales

May 20, 2013

D’Agostino Supermarkets is partnering with online discount provider Aisle50 to offer exclusive deals and discounts on national and local grocery, and consumer packaged goods brands.

May 20, 2013

Shopping malls continue to be popular with consumers because they offer hands-on shopping experience, according to results of a new survey from Glimcher Retail Monitor.

May 20, 2013

Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient.

© 2013