Content about Marketing

August 27, 2014

GDecide has created a free private social network for decision making, aimed at Millennial consumers.

August 27, 2014

GDecide has created a free private social network for decision making, aimed at Millennial consumers.

August 27, 2014

As official NFL restaurant sponsor, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes.

August 27, 2014

As official NFL restaurant sponsor, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes.

August 27, 2014

Nook Media, a subsidiary of Barnes & Noble Inc., together with video game manufacturer Rovio, will make the upcoming “Angry Birds Stella” game available for preview exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3.

August 27, 2014

Nook Media, a subsidiary of Barnes & Noble Inc., together with video game manufacturer Rovio, will make the upcoming “Angry Birds Stella” game available for preview exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3.

August 27, 2014

Approximately two in three credit cardholders typically use cash for purchases of less than five dollars.

August 27, 2014

Approximately two in three credit cardholders typically use cash for purchases of less than five dollars.

August 26, 2014

Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.”

August 26, 2014

Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.”

August 26, 2014

Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community.

August 26, 2014

Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community.

August 26, 2014

Nordstrom Inc. is making it easier for its customers to shop on Instagram.

August 26, 2014

Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app.

August 26, 2014

Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines.

August 26, 2014

Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines.

August 26, 2014

Simon Property Group is teaming up with style website Refinery29 to create “The Shopping Block” experience at six Simon shopping centers in September and October.

August 26, 2014

Simon Property Group is teaming up with style website Refinery29 to create “The Shopping Block” experience at six Simon shopping centers in September and October.

August 26, 2014

Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.

August 26, 2014

Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

August 26, 2014

More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization.

August 26, 2014

More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization.

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