Mobile commerce is expected to be among the dominant topics at the National Retail Federation’s Annual Convention and EXPO in New York City, with break-out sessions and a super-session devoted to the fast-growing channel.
Nearly half of U.S. smartphone users say they have already, or soon will, use their phones to do mobile shopping, according to a recent survey conducted by ABI Research, and 53% also use, or intend to use, their smartphones for mobile banking.