Content about Loyalty business model

January 6, 2014

While it is true that customer loyalty programs have revolutionized the way retailers engage with consumers, initially, loyalty programs were designed only as a data capture mechanism to drive a company’s marketing efforts.

October 14, 2013

Most retailers wouldn’t dream of using an abacus to reconcile daily accounts when software exists which performs calculations and reconciliations at lightning speed.

October 9, 2013

Amid weaker-than-expected August retail sales, leading retailers are kick-starting their holiday shopping season by wooing existing shoppers through their customer loyalty programs. Retailers are increasing their investment in the traditional transaction-based loyalty efforts because of the proven success of rewarding customers for their purchases.

September 18, 2012

By Dr. Gary Edwards, Empathica

January 31, 2012

A survey released Tuesday by Accenture showed that when it comes to customer loyalty, poor service can cause customers to abandon one company in favor of another.

May 3, 2011

Einstein Noah Restaurant Group announces partnership with Service Management Group, a leading customer analytics agency focused on loyalty and service improvement, to increase customer loyalty and drive same-store sales.

April 13, 2011

Customer loyalty is becoming harder for retailers to earn, and even harder to keep. 


October 31, 2008

Systems integration has become a popular topic in this column for two reasons. Why?...

September 30, 2008

The economy continues to squeeze consumers, and they are responding by pulling back their...

January 31, 2008

When Gottschalks Inc., decided to drive more customer loyalty through targeted marketing programs, the...

November 30, 2007

Harrah’s knows exactly where its profits come from—and that extends far beyond the gaming tables....

March 31, 2007

Shoppers are not...

January 31, 2007

Delhaize America’s Food Lion, Hannaford Bros. and Sweetbay Supermarket have implemented Houston-based adplex’s interactive online...

July 25, 2006

Seattle, Amazon.com Inc....

January 16, 2006

New York City, ...

© 2014