Content about Loyalty

October 31, 2013

Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years.

October 23, 2013

PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels.

September 25, 2013

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand?

September 25, 2013

The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards.

June 17, 2013

Retail loyalty programs have seen some impressive growth since 2011, according to results of the latest Colloquy Loyalty Census. In 2013, department stores achieved 70% growth in loyalty program memberships since the 2011 Colloquy Census, far surpassing the 26.7% rate of growth in loyalty programs across all sectors tabulated in the 2013 census.

October 26, 2012

Results of the 16th annual Brand Keys Loyalty Leaders survey revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

September 24, 2007

Retailers can no...

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