L Brands Inc., formerly known as Limited Brands, reported Wednesday that profit for the quarter ended May 4 surged 14% to $142.5 million, from $124.6 million last year.

A report by Reuters said that Limited Brands has temporarily changed its name to L Brands Inc.

Limited Brands is putting the expansion of its teen-favorite Pink division into high gear.

Apparel retailers and department stores reported monthly revenue results for September that were mixed, as Gap Inc. and Limited Brands posted gains that beat Wall Street estimates, while Macy's and Kohl’s missed expectations.

Limited Brands reported that net income in the second quarter dropped 38% to $143.6 million, from $231.2 million in the year-ago period.

On Monday morning, RECon 2012, the International Council of Shopping Centers’ annual retail real estate convention in Las Vegas, kicks off with an expected 31,000+ attendees from around the globe.

Limited Brands announced that Charlie McGuigan, CEO of Mast Global, the company's sourcing and production arm, has been named Limited Brands COO.

Several apparel retailers, including Limited Brands, Zumiez and Ross Stores, posted better-than-expected sales in April.

Most apparel retailers topped Wall Street estimates in February, as rising temperatures boosted sales, while increased consumer confidence and Valentine’s Day also helped boost spending, according to the Thomson Reuters Same Store Sales Index.

Limited Brands reported that fourth quarter profit dropped 21% to $359.4 million, from $452.3 million in the year-ago period.

Many retailers reported solid sales gains for December, but the deep discounts and promotions that shoppers have come to expect cut into profits.

Limited Brands, parent to Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, said Thursday it will buy back up to $250 million of its shares.