Content about Leo Burnett

September 28, 2011
Burberry, Walgreens and Tesco among winners of Oracle World Retail Awards

Burberry, Walgreens, Ralph Lauren’s Roger Farrah and Tesco were among the winners at the annual Oracle World Retail Awards, which took place on Tuesday during the annual World Retail Congress in Berlin.

April 19, 2011
Study: 50% of Americans use mobile device to assist with shopping

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

January 3, 2011
How Retailers Can Meet the Demands of the 'New' Shopper

As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online.

December 15, 2010
Technology and the retail store: The shoppers’ perspective

There can surely be no question that the two defining themes re-shaping the U.S. retail landscape are the combined impacts of recession and technology.

December 1, 2010
Technology and the Store: The Shoppers’ Perspective

There can surely be no question that the two defining trends re-shaping the U.S. retail landscape are the impacts of the recession and technology. But whereas the impact of the recession is, we hope, cyclical, the impact of technology on shoppers’ lives and on retail businesses is profound and structural.


November 19, 2010
Study reveals paradigm shift in Americans’ shopping behavior

The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online.

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