Content about Leo Burnett

April 19, 2011

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

January 3, 2011

As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online.

December 15, 2010

There can surely be no question that the two defining themes re-shaping the U.S. retail landscape are the combined impacts of recession and technology.

December 1, 2010

There can surely be no question that the two defining trends re-shaping the U.S. retail landscape are the impacts of the recession and technology. But whereas the impact of the recession is, we hope, cyclical, the impact of technology on shoppers’ lives and on retail businesses is profound and structural.


November 19, 2010

The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online.

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