Content about Lauren Freedman

October 25, 2012
Social Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

October 24, 2011
Focus on: E-commerce


Christmas may be right around the corner, but retailers can still do a lot in the final weeks leading up to the big day by making last-minute tweaks that can impact how and where consumers shop this season. Thanks to the flexibility of the Web, e-commerce, mobile and social networking channels are rich with opportunities for retailers to lure shoppers in and keep them coming back for more.


January 18, 2011
Survey: Nine merchants lauded for online customer service excellence

A survey released Tuesday by the e-tailing group said that nine merchants out of the 100 benchmarked excelled at online customer service.

August 31, 2010
Handling Holiday Stress

Retailers spend countless hours planning and executing strategies to lure shoppers to their sites...

November 30, 2008
’Tis the Season for E-Blasts

The holiday shopping season may be well under way, but it’s not too late...

July 31, 2008
Holiday Online Wish List

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching....

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