Survey results released by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.
Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.
Amazon ranks as the coolest mobile or social affiliate program, according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software.