In a statement submitted to the House Energy and Commerce Subcommittee on April 8, the National Retail Federation (NRF) urged Congress to address what it sees as an increasing threat to retailers: patent trolls.
Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.
When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.
A “phishing” attack using an email containing malware reportedly enabled hackers to gain access to Target’s computer network in 2013. According to the security blogger Brian Krebs, an employee at the HVAC vendor Fazio Mechanical in Sharpsburg, Penn. which includes Target among its clients, opened a fraudulent email that allowed hackers to enter Fazio’s network and take over a computer.
Increasingly, commercial heating, ventilation and air-conditioning (HVAC) and other building management systems in retail stores are connected to the Internet. And as recent events have shown, such systems (often called “smart systems”) also raise big security implications.
Akamai Technologies and Prolexic Technologies have signed a definitive agreement for Akamai to acquire Prolexic, a provider of cloud-based security solutions for protecting data centers and enterprise IP applications from distributed denial of service (DDoS) attacks.