When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.
A “phishing” attack using an email containing malware reportedly enabled hackers to gain access to Target’s computer network in 2013. According to the security blogger Brian Krebs, an employee at the HVAC vendor Fazio Mechanical in Sharpsburg, Penn. which includes Target among its clients, opened a fraudulent email that allowed hackers to enter Fazio’s network and take over a computer.
Increasingly, commercial heating, ventilation and air-conditioning (HVAC) and other building management systems in retail stores are connected to the Internet. And as recent events have shown, such systems (often called “smart systems”) also raise big security implications.
Akamai Technologies and Prolexic Technologies have signed a definitive agreement for Akamai to acquire Prolexic, a provider of cloud-based security solutions for protecting data centers and enterprise IP applications from distributed denial of service (DDoS) attacks.
GPShopper, a mobile solutions company whose offerings include mobile apps and websites for national retailers, has purchased Akamai Aqua Web Experience solutions to accelerate and optimize the delivery of its mobile technology.
Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations).
Sure, the Internet plays an aggressive game. It’s looking like the Internet business is trouncing the retail business. However vast an assortment or low the prices a retailer offers, the Internet does it better and cheaper.
The “present” of retail technology just got a little more futuristic. Specialty paint retailer Sherwin-Williams recently released a new consumer app for Google Glass, called ColorSnap Glass, which provides a digital layer of color samples customers can view using the Google Glass device.
Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads.
Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.”