Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.
First Insight said Thursday that it has forged an agreement with Saks Fifth Avenue Off 5TH to provide predictive analytics generated from online consumer engagements to help the outlet retailer make faster and more accurate buying and pricing decisions for new products.
With the holiday season in full swing, Mintel, a leading global supplier of consumer, product and media intelligence, has looked into its market intelligence to find out just what U.S. consumers do to make their holidays special.
Wal-Mart Stores named Cindy Davis as executive VP Global Consumer Insights. In the position, she will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business.