Content about Impulse purchase

October 12, 2012

Nielsen survey gives retailers reason for holiday cheer

Higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending, according to Nielsen analyses.

April 17, 2012

Study: Most shoppers make impulse purchases

Research results released by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.