Content about Gift card

February 12, 2014

The Retail Gift Card Association (RGCA), a trade association of closed loop gift card retailers committed to promoting and protecting the use of gift cards, has appointed Mary Donovan, account director Kellen Company as the new executive director.

January 30, 2014

Fifty-seven percent of consumers purchased digital gift cards in December 2013 and 43% purchased physical cards.

January 3, 2014

Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

January 2, 2014

Target Corp. said a “small percentage” of its gift cards were not properly activated and, as a result, are not working properly when customers try to redeem them.

December 18, 2013

Nine-in-10 (89%) Millennnials want gift cards for the holidays, while 73% prefer receiving a gift card from a favorite store as opposed to receiving a specific gift.

December 17, 2013

Starbucks anticipates record purchases and activations of Starbucks cards on Thursday, Dec. 19.

December 16, 2013

Online eGift card services provider Buyatab Online said it has been contracted by Canadian lifestyle brand Roots to implement a customer eGift Card infrastructure and marketing program to accompany its traditional gift card program.

December 16, 2013

Sales of gift cards in 2013 are expected to surpass $118 billion in sales, an 8% increase from 2012.

December 4, 2013

Research conducted by InComm found that 67% of consumers surveyed have previously bought a gift card from an online website or mobile website/app, while 33% have not.

November 21, 2013

Seventy-four percent of shoppers plan to give one or more gift cards this holiday season, and nearly 30% planned on giving five or more gift cards, according to a study by the Retail Gift Card Association (RGCA).

November 18, 2013

More than half of Americans (53%) prefer general purpose gift cards as opposed to branded gift cards.

November 13, 2013

Eight-in-10 (80.6%) shoppers will purchase gift cards this holiday season, according to the National Retail Federation’s Gift Card Spending Survey conducted by Prosper Insights & Analytics.

October 28, 2013

Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

October 1, 2013

The Home Depot comes in first in a new ranking of retail digital gift card offerings.

October 1, 2013

Consumers prefer prepaid cards that can be used anywhere to gift cards from specific retailers and physical cards to digital cards.

August 27, 2013

Stored value gift cards have become a staple item in many retailers' holiday assortments. Last year the NRF estimated U.S. consumers would spend close to $29 billion on gift cards during the holiday shopping season, and there is no reason to think the trend is slowing down.

August 13, 2013

Toys “R” Us announced that it has introduced its own gift card program in its stores throughout China.

July 25, 2013

While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar.

July 24, 2013

Kmart is offering members of its Shop Your Way loyalty program the option to reserve items online, pay at their local Kmart store using their cash, check, debit, loyalty points, credit or gift card, and pick up the item onsite if available.

July 12, 2013

Today and tomorrow, Best Buy is running a special promotion where consumers can bring in a working iPad 2 or third-generation iPad and receive a gift card worth $200 or more depending on model and condition of the iPad.

June 18, 2013

The vast majority (91.4%) of American consumers plan to give up to three retail gift cards as gifts over the next three months, according to survey results released Tuesday by the Retail Gift Card Association.

December 17, 2012

A report issued by CEB TowerGroup found that sales of gift cards will surpass $110 billion and spillage will drop 20% to $1.7 billion.

November 26, 2012

By Randy Frischer and Patricia Brandstetter

November 14, 2012

The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history.

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