Content about Generation Y

May 16, 2013
ULI Report: Gen Y shoppers still flocking to stores

Despite being the most tech-savvy generation in history, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing – as long as retailers keep their offerings "fresh" and interesting, according to a new report from the Urban Land Institute (ULI).

January 18, 2013
Study: Brands and retailers have most followed pages on social media

Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail.

January 14, 2013
The Future of Small Business Rests on the Shoulders of the Elusive Millennial

By Jill Puleri, IBM Global Retail Leader

September 6, 2012
RedPrairie report reveals shopping preferences of Gen Y

A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

March 12, 2012
Research: Boomers and Gen Y divided on retail sensory experiences

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

September 30, 2008
Blending Technology and Tradition

The 2008 presidential election is upon us, and campaigns are heating up. The issues...

June 30, 2008
Generation Gap

I hadn’t thought much about all the ink given to American baby-boomer and millennial...

February 28, 2007
Defining Gen Y

Tracy D. spends her weekends surfing online, hanging out with friends, text messaging on her...

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