Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.
A report released by email and cross-channel marketing solution provider Responsys found that promotional email marketing volume during the Thanksgiving holiday weekend hit an all-time high, helping to drive significant increases in online sales.
The Children's Place Retail Stores said Tuesday that its customer email address database, which is stored at an external email service provider, was accessed by an unauthorized third party.
Walgreens said a marketing and communications vendor that it uses, Epsilon, has informed the company about unauthorized access to its customers' email addresses, the Associated Press reported.
A report Monday by Associated Press said that Walgreen Co., McDonald's and Twitter each reported unrelated security breaches, involving customer e-mail addresses and other private information.
Still reeling from the double hit of the May 2009 postal rate increases and the recession, brick-and-mortar merchants are looking for new ways to save money and market to their customers.