Content about Digital marketing

February 1, 2012
Report: Leading companies must address strategy, capabilities, organization design, culture

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

January 3, 2012
Nine Tips for More Effective Multi-Location Digital Marketing

By Chris Watland, Signal

October 4, 2010
Macy’s announces new 'magic' fitting room

Macy’s has joined forces with digital marketing and technology agency Lbi to install an interactive...

March 17, 2010
How to save money and control coupons by switching from direct mail to digital

Still reeling from the double hit of the May 2009 postal rate increases and the recession, brick-and-mortar merchants are looking for new ways to save money and market to their customers.

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