Content about Demographics

January 14, 2013
The Future of Small Business Rests on the Shoulders of the Elusive Millennial

By Jill Puleri, IBM Global Retail Leader

September 6, 2012
RedPrairie report reveals shopping preferences of Gen Y

A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

March 12, 2012
Research: Boomers and Gen Y divided on retail sensory experiences

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

April 29, 2011
Baby Boom…or Bust?

In case you missed it because you were too busy putting away the noisemakers or watching college football, the first day of 2011 was not just another New Year’s Day. It was a significant generational milestone: The first members of the Baby Boom generation turned 65.

March 11, 2011
The boomer woman shopper: She can make your career

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .”

September 30, 2008
Blending Technology and Tradition

The 2008 presidential election is upon us, and campaigns are heating up. The issues...

February 28, 2007
Defining Gen Y

Tracy D. spends her weekends surfing online, hanging out with friends, text messaging on her...

© 2013