When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.
Import volume at the nation’s major retail container ports is expected to increase 12.4% in March 2014 as retailers begin to stock up for the spring and the summer season, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Rite Aid introduced a new program, dubbed Rite Aid Health Alliance, which is a health management collaboration among various healthcare providers that provides comprehensive care and support to individuals with chronic and poly-chronic health conditions and helps them achieve health improvement goals established by their physicians.
In recent years, the retail industry’s view of technology has expanded from something only the IT department needs to be concerned about to something that other departments, such as marketing and finance, also share an active interest in.
White House | Black Market creates a welcoming ambience at its store in Yorkdale Centre, Toronto, the company’s first location outside the United States. The 3,063-sq.-ft. space has the look and feel of an intimate boutique.