The holiday deals started earlier this year and all signs are pointing to a robust shopping season for retail. But what did consumers really think about Black Friday and Cyber Monday? Were they braving the lines with high spirits or counting down for discounts they could nab at home? More importantly, what were they looking for — and where?
While shipping costs (21%) and registration (20%) were the features that users said needed the most improvement respectively, consumers felt very comfortable purchasing from the Web's top online retailers on Cyber Monday.
Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.
Daily mobile/online retail revenues surge an average of 55% on Cyber Monday (the Monday after Thanksgiving), but a corresponding surge in attacks drives hard losses, on average, as much as $500,000 per hour or $8,000 per minute.
Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations).
Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.