Content about Consumer behaviour

July 30, 2014

Parents and their children in grades K-12 will spend a combined $543 on back-to-school items, and double that, at $1,223, on college spending.

July 30, 2014

In the early days of e-commerce, internet shopping was supposed to spell the demise of the physical store. Pure play online retailers would sweep all before them, rendering the retail store a historical curiosity.

July 29, 2014

A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power.

July 21, 2014

Showrooming may not be as concerning as many traditional retailers once thought. In fact, retailers who embrace clienteling and other strategies can leverage showrooming as an element of the overall all-channel experience for their customers.

July 10, 2014

Hhgregg ranks highest in appliance retailer customer satisfaction, followed by Lowe’s, according to the J.D. Power 2014 Appliance Retailer Satisfaction Study.

July 10, 2014

Shopper traffic declined 9% in June, compared to the same month the previous year, as vacations, holidays, and record-breaking World Cup viewership cannibalized time spent on shopping-related activities.

June 24, 2014

Athletic footwear retailer The Finish Line offers a highly seasonal assortment. When spring products started coming in from the company’s brand partners in January 2014, the chain decided to build upon its ongoing omnichannel strategy to create an experience to help boost spring customer traffic and sales.

January 7, 2014

Amazon.com and L.L. Bean tied for the highest company-level customer satisfaction scores during the 2013 holiday season.

January 2, 2014

U.S. consumer confidence, which decreased in November 2013, rebounded the following month, according to The Conference Board Consumer Confidence Index, which now stands at 78.1 (1985=100), up from 72 in November.

January 2, 2014

The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within.

December 20, 2013

Overall in-store satisfaction has grown 23% in the last six years.

November 27, 2013

One of the most significant trends in customer engagement over the past several years is the rise of social media outside marketing and inside customer service.

November 4, 2013

Zoomingo, the personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, announced an agreement with Simon Property Group, the largest mall operator in the U.S., to market the Zoomingo app for the upcoming 2013 holiday shopping season.

October 29, 2013

Consumer confidence fell sharply in October, according to The Conference Board, whose monthly consumer confidence measure dropped to 71.2 in October, down from 80.2 in September.

October 16, 2013

Consumers will take a conservative approach to spending this holiday season.

October 14, 2013

Consumers value the retail store experience on multiple levels and continue to make the vast majority of their purchases in stores, according to a new study from global management consulting firm A.T. Kearney. The report found that the physical store is the channel of choice across all ages (from Millennial to senior citizens) and household income levels (from less than $25,000 per year to more than $100,000 per year).

September 24, 2013

Consumer Confidence decreased in September amid resurfacing concerns about the short-term outlook for both jobs and earnings, according to The Conference Board’s Consumer Confidence Index.

September 23, 2013

Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year.

September 18, 2013

Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study of 3,600 consumers conducted by customer intelligence solutions provider Market Force Information.

August 27, 2013

The Conference Board Consumer Confidence Index, which had declined in July, increased slightly in August.

August 26, 2013

Improvements in housing and labor probably helped boost U.S. consumer spending last month.

August 8, 2013

Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target.

July 30, 2013

Online consumers in the United States are motivated by the ability to conduct transactions across multiple channels with convenience and positive shipping experiences.

July 26, 2013

Nearly 70% (68%) of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011, according to a new spending forecast from e-commerce platform provider PriceGrabber.

© 2014