Content about Communication

December 22, 2013

Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit.

September 19, 2013

Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

August 27, 2013

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

August 12, 2013

Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history.

July 19, 2013

Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

June 17, 2013

Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

May 6, 2013

Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

August 29, 2012

Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.

August 28, 2012

Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV.

August 2, 2012

Hypermarket chain Real, part of Metro Group, worked with IBM to launch a new electronic coupon system throughout its 320 German stores.

July 16, 2012

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing.

May 16, 2012

Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, announced that Aeropostale, Champs Sports, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first national merchants to join with Isis in advancing mobile commerce.

April 3, 2012

Verizon said it has officially opened its first tri-lingual FiOS retail store, where employees are ready to serve customers in English, Spanish, and Portuguese.

March 5, 2012

Verizon Wireless services retailer Z Wireless, which operates 12 stores throughout Kansas, announced the acquisition of T2 Wireless, another Verizon retailer which operates more than a hundred stores in the Great Plains.

March 1, 2012

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

February 3, 2012

Seamless customer experience, empowered consumers, mobile commerce and social shopping were among the buzzwords at the National Retail Federation’s Annual Convention & Expo in New York City.

January 20, 2012

Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.

January 17, 2012

Former president Bill Clinton delivered a keynote address entitled “Embracing Our Common Humanity” to an overflow crowd Monday morning at the National Retail Federation’s 101st Annual Convention & Expo in New York.

November 21, 2011

By Richard Ventura, NEC Display Solutions

November 16, 2011

Gap Inc. announced that shoppers at more than 65 of its stores across the Bay Area can now use Google Wallet to pay with a single tap of your phone.

November 11, 2011

A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

November 3, 2011

Commercial real estate services firm Jones Lang LaSalle will complete the rebrand, design and build-out of retail locations for mobile communications provider NII Holdings for its licensed Nextel brand in Latin America as part of a turnkey brand implementation strategy.

October 28, 2011

Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

October 7, 2011

HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10.

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