An increasing number of U.K. consumers are spending more time at the nation’s shopping centers, according to a newly launched weekly statistic released Wednesday by the International Council of Shopping Centers and Path Intelligence.
Last-minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Dec. 21 through 7 a.m. on Dec. 23.
Seventeen percent of consumers, or 41 million people, plan to take advantage of increased shopping hours on Thanksgiving hours to shop, according to the latest consumer holiday tracking survey by The International Council of Shopping Centers and Goldman Sachs.
Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.
Survey results released by PriceGrabber found that 71% of consumers believe that retailers offer better deals during Thanksgiving weekend than they do during the rest of the winter holiday shopping season, up from 58% in 2011.
Black Friday will be the single biggest sales and foot traffic day of this holiday season, followed by Saturday, Dec. 22, according to ShopperTrak, the world’s largest counter and analyzer of retail foot traffic.
Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.