Brandon Solano, 43, has been named senior VP of marketing of The Wendy’s Company. Solano will report to Wendy's chief marketing officer Craig Bahner and will lead the company's brand marketing efforts.
Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.
Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers.
Lands' End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.
Retail analytics company Euclid has added three new executives to an already prestigious team. The company has hired John McAdoo as CFO, Adam Wilson as chief marketing officer (CMO), and Jeff Nuzum as senior VP of worldwide sales.
Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.
A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.