Content about CMOS

June 21, 2012
IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

November 16, 2010
Survey: Black Friday sales to increase by 3.8%

Black Friday sales are expected to increase by 3.8% and Cyber Monday sales to grow by 2.5% this holiday season, according to BDO USA’s Retail Compass Survey of CMOs, which polls chief marketing officers at 100 leading U.S. retailers.

November 8, 2010
Survey: Projected improvements lead retail CMOs to increase holiday inventory purchases

A survey released Tuesday by accounting and consulting firm BDO USA, LLP found that chief...

October 28, 2007
Survey: Retailers to Increase Holiday Discounts, Promotions

Chicago, According to...

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