Content about Brand

May 10, 2013
Dunkin’ Brands shuffles board

Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin Robbins, has named current CEO Nigel Travis, 63, as chairman of the board of directors.

May 7, 2013
Brand Value: Some Lose Their luster

One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

May 7, 2013
Finding a New Home

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013
Making the Most of Facebook Home

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

April 16, 2013
Survey: Consumers loyal to brands that create social media experience

Survey results released by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

April 11, 2013
The J.C. Penney Debacle: Five Lessons Learned

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

April 2, 2013
The Power of the Pop-Up: Is It Here to Stay?

Here’s an interesting take on pop-up stores by Felicity Pogson, associate design director, interiors, Dalziel & Pow, London:

March 21, 2013
Walmart tops list of most valuable U.S. retail brands; Macy’s, Amazon biggest risers

Walmart holds on to the top spot in the annual ranking of the 50 most valuable U.S. retail brands from branding consultancy firm Interbrand.

March 14, 2013
Google tops list of 10 most influential brands

Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.”

January 15, 2013
PPR to expand Christopher Kane brand and open boutiques

French luxury group PPR’s announcement that it has acquired 51% of British fashion brand Christopher Kane means that the luxury designer will soon have branded boutiques.

November 14, 2012
How to Build Better Franchisee/Franchiser Relationships, and Better Buildings

By Shane Kavanagh and Tricia Downing, FRCH Design Worldwide

October 26, 2012
Apple, Amazon lead loyalty list

Results of the 16th annual Brand Keys Loyalty Leaders survey revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

October 25, 2012
Social Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

October 16, 2012
Gap Inc. streamlines leadership to fuel growth

Gap Inc. is bringing several of its divisions under the leadership of one executive in order to fuel long-term growth.

September 21, 2012
Bombay Company Is Back!

For many retail brands, Chapter 11 is not always the end of the story. Just consider the sequel being crafted by home furnishings retailer Bombay Company, which was founded in 1978 as a mail-order operation and grew to a national presence with 461 stores before filing for bankruptcy in late 2007 and closing all its U.S. locations.

September 17, 2012
Gap Inc. names H&M designer as creative director for namesake brand

Gap Inc. said it has named Rebekka Bay as creative director and executive VP for Gap Global Design, effective Oct. 1.

September 6, 2012
Cherokee acquires Liz Lange Maternity and Completely Me brands

Brand management company Cherokee Inc. said that it has acquired the Liz Lange Maternity and Completely Me brands from LLM Management Co., an affiliate of Bluestar Alliance, for about $14 million, effective Sept. 4.

August 13, 2012
HD: Shop-in-shops: One of the decade's big ideas

The Retail Industry Leaders Association (RILA) has taken issue with an opinion piece that appears in the August 1, 2012, issue of the Wall Street Journal.

August 9, 2012
Lane Bryant launches new branding campaign

Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites.

July 2, 2012
Study: Consumers more loyal to retail stores and products than brands

When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com.

May 22, 2012
Walmart tops list of most valuable retail brands

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

May 7, 2012
The new rules of department store reinvention

By Robin Lewis, The Robin Report and Michael Dart, Kurt Salmon

April 30, 2012
Next-Gen Digital Signage: Impacting the Bottom Line

By Ajay Joshi, Tensator

April 10, 2012
Is Your National Meeting Delivering ROI?

By Steve Friedman, Creative Producers Group

March 28, 2012
Study rates Starbucks as most socially engaged company

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

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