Content about Baby Boomer

March 12, 2012
Research: Boomers and Gen Y divided on retail sensory experiences

New research released by Brodeur Partners uncovered that Baby Boomers and Generation Y’ers think differently about the shopping experience.

April 29, 2011
Baby Boom…or Bust?

In case you missed it because you were too busy putting away the noisemakers or watching college football, the first day of 2011 was not just another New Year’s Day. It was a significant generational milestone: The first members of the Baby Boom generation turned 65.

March 11, 2011
The boomer woman shopper: She can make your career

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .”

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