REI will open a store in Southlake Texas, in fall 2014. The 22,000-sq.-ft. store, at Park Village, will include a bike shop offering expert assembly and repair services, and provide outdoor-related classes and presentations.
REI (Recreational Equipment, Inc.) has opened its first Manhattan location, in the landmarked Puck Building in SoHo. The 35,000-sq.-ft. space (14,000 sq. ft. of selling space) has been restored to honor the iconic building’s more-than-century-old history — with a respect to detail evident throughout. How did REI come to select the Puck Building?