Content about Alexander Babbage

March 7, 2011

Common thinking has it that social media users prefer online sites to physical stores. But a new survey shows that social media can actually whet consumer appetite for the in-store experience. 


February 10, 2011

Even some of the savviest mall owners admit there was a time when they considered social media participation optional. But by 2010, most of the major shopping center developers, managers and owners had jumped on the Facebook and Twitter bandwagons — and social media programs have since eclipsed traditional marketing methods at many properties.


February 1, 2011

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

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