Content about Advertising

May 6, 2013
Destination XL launches ad campaign to support expansion

Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

April 11, 2013
The J.C. Penney Debacle: Five Lessons Learned

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

February 11, 2013
Digital Shopper Marketing Blues

By Rob Schmults, Intent Media

December 3, 2012
Social media and mobile takes up bigger chunk of marketing budget

Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy.

August 29, 2012
Best Buy tops list of most effective back-to-school advertisers

Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.

August 28, 2012
7-Eleven TV taps Premier Retail Networks as exclusive ad sales representative

Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV.

August 15, 2012
Navigating a Social Media World

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

July 16, 2012
Catalina report: Simple demographic targeting on national advertising misses the mark

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing.

June 21, 2012
IBM survey: CMOs challenged to reach connected consumers

A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

May 10, 2012
A&P to feature CEO in campaign highlighting services and products

A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said.

April 17, 2012
Malls Go Mobile

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.

April 6, 2012
RadioShack selects lead advertising agency

RadioShack Corp. said it has selected Grey New York as its lead advertising agency of record, concluding a review process that first launched last November.

March 28, 2012
Study rates Starbucks as most socially engaged company

Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

March 6, 2012
Victoria’s Secret continues m-commerce push

A report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

March 1, 2012
QR Codes: The Retailers’ Secret Weapon

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

February 10, 2012
Report: Walgreens utilizes mobile check-in to promote deals

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

January 26, 2012
Survey: Americans to spend $11 billion celebrating Super Bowl

Survey results released by the Retail Advertising and Marketing Association, and conducted by BIGinsight, found that 173 million people will watch the Super Bowl football game on Sunday, Feb. 5, the most in the survey’s eight-year history and up from an estimated 171 million last year.

January 9, 2012
Food Lion taps Mullen as advertising agency of record

Food Lion announced it has selected Boston-based Mullen as its advertising agency of record.

December 12, 2011
Lowe’s face backlash in wake of canceling ads on ‘All-American Muslim’ reality show

Lowe's Home Improvement is facing a backlash in the wake of its decision to stop advertising on a reality show about American Muslims.

December 1, 2011
Signage Challenged by Regulatory Issues

By Bill Dundas, Director of Technical & Regulatory Affairs International Sign Association

November 21, 2011
Measuring the Advantages of Retail Digital Signage

By Richard Ventura, NEC Display Solutions

November 11, 2011
Kohl’s adds $30 million to holiday ad budget; most spent on digital, social media

A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

November 3, 2011
’Tis the Season to be Social

By Jay Samit, SocialVibe

October 24, 2011
A Truly ‘Super Saturday’


Mark your calendars now: On Saturday, Jan. 14, 2012, for the third consecutive year, the Retail Orphan Initiative (RetailROI) will unofficially kick off the annual National Retail Federation Convention and EXPO by bringing together some of retailing’s most prominent IT thinkers in a high-level information-sharing event. Called SuperSaturday, this year’s forum will be held at the PwC Auditorium, 300 Madison Ave., New York City. 


September 27, 2011
Macy’s and J.C. Penney top RSR report on digital advertising

Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research.

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