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As retailers continue to expand in-store operations as vaccination levels increase, there is mounting pressure to not only remain COVID-19-compliant, but also maintain a high level of customer service that will lure customers back to physical storefronts.
Pella Corp. is letting homeowners in select markets see pricing and purchase replacement windows and patio doors without visiting a brick-and-mortar store.
A Hollywood actress known for scatterbrained roles is helping give consumers rational motivation to purchase organic and health-focused food and CPG brands.
As more consumers look to omnichannel fulfilment options due to the pandemic, retailers are under pressure to connect the dots between online and offline customer interaction.