Technology

Aug 11, 2010
Gap said Thursday that it has upped international shipping offerings on...
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Aug 11, 2010
Mall owner Simon Property Group said Thursday that its business-to-...
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Aug 10, 2010
Demandware announced that Nine West Footwear Corp., a division of Jones...
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Aug 09, 2010
Panasonic said Tuesday that its Stingray point-of-sale workstation has...
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Aug 09, 2010
Arigo said Tuesday that jewelry brand David Yurman has selected Arigo as...
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Aug 09, 2010
Drug store retailer Kerr Drug said Tuesday it is expanding its mobile...
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Aug 09, 2010
A report released Tuesday by digital marketing firm comScore found that U....
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Tech Bytes

Three Predictions for the Facebook ‘Buy’ Button

By Dan Berthiaume, Chain Store Age

So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook. Read More.

 

More Tech Bytes

Tech Spotlight

Tennis Express Aces Customer Segmentation

By Dan Berthiaume, Chain Store Age

Tennis is an individual game, and tennis players have individual tastes when it comes to buying gear and apparel. Read More.

 

Tech Guest Viewpoint

Leveraging In-Store Location-Based Services and Customer Engagement

By Bill Davis, Director, MB&G Consulting

For much of the last year, traditional brick-and-mortar retailers have been mired in a slump. Not only was last holiday season the toughest in several years, the consumer discretionary sector, which includes retail, was the only one of the 10 macro S&P sectors to be in the red for the first half of 2014. As a result, retail is widely perceived to be in a funk.

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People/Companies in the News

ECommera names Gartner analyst as marketing chief
Big Data technology provider ECommera has named Kevin Sterneckert as chief marketing officer.
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Surveys/Reports

Report: Most data security incidents follow nine basic patterns
Nine basic attack patterns that vary from industry to industry are the source of 92% of the 100,000 security incidents analyzed by Verizon since 2004.
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Survey: More adults report personal data theft
A rising percentage of online U.S. adults report experiencing breaches of their personal data.
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